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Aggregates discounts
on groceries
on groceries
10+ mechanics to save
family budget
family budget
Notifications
Individual promo
Special prices
Promo adv
Integrations
Features promotion
Sharing stories
Viral content
Onboarding
App updates
Easiest A/B tests
Recepies
Entertainment
Statistic
Technical support
Product features
Stories as a service
Product
Marketing
Personal
Acquisition
Monetization
Retention
Communication
Special offers
Onboarding
and new features
20+ scenarios
and new features
20+ scenarios
With clear guidance, we improve retention,
reduce churn, and potentially increase revenue
from satisfied users who continue to use the app
reduce churn, and potentially increase revenue
from satisfied users who continue to use the app
Audience
and location targeting
and location targeting
We've made content more relevant to the interests of our users by targeting stories based on their used features, visited categories, preferred brands, and location. This leads to improved engagement rates and higher CTR.
Special offers
in the stores nearby
in the stores nearby
Recipes & prices
for ingredients
for ingredients
Stories help people plan their meals, save costs, and make healthier eating choices. This type of stories is the most popular and increase CTR and usage of the feature. So it's really efficient to use this format as a promo.
Heat oil in a deep-fryer.
Cook potatoes in hot oil until golden, 5 to 6 minutes.
Cook potatoes in hot oil until golden, 5 to 6 minutes.
Drain on paper towels and season with salt.
Core features
promotion
promotion
By telling users about the app's benefits, we can increase their engagement and encourage continued usage. By showcasing new features, we can improve customer retention and loyalty, and increase engagement rates.
Coupons
Cashbacks
Personal communication
Targeting stories to any cohort of users, using geo, events, age and gender
Engaging stories
Recipes and stories
about food
about food
Trends, holidays, fun facts
Savings, lifehacks
and home tips
and home tips
Promo
Молоко Простоквашино
34
90 ₽
45,90 ₽
По 7 сентября
–24%
Guidelines
The goal was to increase the amount of the stories per week, so it was necessary to outsource it. Guidelines help us to ensure that the content is consistent, on-brand, with product's tone of voice.
It improved content quality and consistency, increased engagement rates with the content, higher conversion rates, and improved brand awareness and recognition.
It improved content quality and consistency, increased engagement rates with the content, higher conversion rates, and improved brand awareness and recognition.
Up to three lines. Two for the title
or two for the description.
Title YT 18 bold
Description YT 13 regular
or two for the description.
Title YT 18 bold
Description YT 13 regular
Text
Background and photo
Background — #277CD9
Сlose-up photo without small details
Сlose-up photo without small details
Example of a row of stories
Admin panel
The goal was to provide a user-friendly platform for creating and managing content that is targeted to specific audiences.
By streamlining the content creation and publishing process, businesses can more effectively track performance metrics
By streamlining the content creation and publishing process, businesses can more effectively track performance metrics
Stories
product instruments
product instruments
are powerful
150+
stories
+4%
ad revenue
+2%
retention
+7%
core features
usage
usage
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